When the cannabis dispensary Hierba opened on Cesar Chavez Avenue in October, customers had “sticker shock,” Guillermo Menjivar, the general manager, recalled.
Even with a 30% opening week discount, shoppers still couldn’t understand why, for instance, a gram of First Class Funk cost $15.
They could be forgiven: Until Hierba — the first legal dispensary in the city’s Boyle Heights neighborhood — opened its doors, the only options in the area were unlicensed storefronts that charge far less for cannabis products because they don’t abide by the raft of taxes and regulatory obligations that state and local officials impose on legitimate operations
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